As a joint venture between the Schultz Family Foundation, the Burning Glass Institute, and Harvard Business School's Managing the Future of Work Project, the Index had already established itself as a powerful resource. Using big data analytics, it tracked real-world career trajectories of nearly 5 million employees across America's largest companies, with a particular focus on roles accessible to non-college graduates.
As part of Infogr8's partnership with the American Opportunity Index, we contributed to transforming their data platform into an intuitive resource for driving corporate change. Behind every corporate success story lies countless individual career paths. The American Opportunity Index had mastered capturing these journeys through data, tracking millions of career trajectories across America's largest companies. But transforming this wealth of information into actionable insights required a fundamental reimagining of how data could serve both employers and employees.
As part of the Infogr8 team, our transformation strategy centered on creating a more accessible, user-focused platform while maintaining the index's analytical rigor. Through comprehensive user testing, we identified critical areas for improvement in user comprehension and navigation. This testing revealed that not a single test user could execute all tasks correctly, highlighting the urgent need for a more intuitive design.
A collaborative workshop with stakeholders yielded crucial insights, leading to a clear distinction between explanatory and exploratory content. This understanding informed a complete reorganization of the site architecture, with content tailored to different audience needs. Working closely with Infogr8, we implemented significant improvements including:
Kris Goddard
Program Officer, Schultz Family Foundation
The redesigned platform successfully achieved its three core objectives:
The transformation resulted in a more engaging, transparent, and user-friendly platform that effectively serves both corporate leaders and workforce stakeholders. By emphasizing empirical testing and user-centered design, the index evolved from a complex data tool into an accessible resource for driving meaningful change in worker mobility and corporate performance.
See Infogr8's case study.
We're grateful to Infogr8 for bringing us together on this meaningful initiative. A heartfelt thank you to Rajiv Chandrasekaran, Matt Sigelman, Kris Goddard, Tien Austin, Shrinidhi Rao, Marie Groark, Giovana Espejo, Melina Carino and the entire Schultz Family Foundation for their trust and collaborative spirit throughout this journey. Your insights during our brainstorming sessions and openness to innovative approaches made this project truly special.
Creative Direction
Gabrielle Merite
UI design
Gabrielle Merite
Data Visualization
Duncan Geere
Gabrielle Merite
Strategy & User Interviews
Liz Hartheley
Claire Owen
Project Management
Jake, Infogr8
Development
David Bumbeishvili, Infogr8
Lasha Por, Infogr8
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